Governor, First Lady & Sec. Belshe Launch "CalFresh"
10.26.11 The new name for The Food Stamp Program in California is finally here! The new CalFresh brand was launched this weekend in Long Beach, CA! Thanks to Assembly Member Jim Beall's AB 433, the leadership of John Wagner at DSS, and the generous support of The California Endowment for their ongoing work and commitment to the new brand.
The Los Angeles Times covered the event. PDF